Safety Culture

A safety culture is both a visible and invisible part of an organization day to day life and a prerequisite for safe work. It is a base that safety is built upon and necessary for all safety development measures. Luckily it is something that we can affect and develop together.

Measurement, Development and
Management of Safety Culture

Safety culture refers to the individual and group values, views, and behavior surrounding safety. A safety culture thus defines the attitude and commitment towards safety and its proper management and has a direct effect on key safety figures. A safety culture is the foundation on which the company’s entire safety operations are built, and if the safety culture is at a weak level, all other development measures are pointless, and actions won’t bear fruit. The safety culture level also defines how well safety operations generally succeed.

Why measure your safety culture?

Measuring your safety culture is important as information is key in safety culture management just like with any other kind of management. A lack of information runs the risk of making uninformed and incorrect development optimization decisions.Typical safety indicators are:

  • Accident frequency
  • Safety observation frequency rate
  • Safety walk frequency rate

These indicators above all represent the end results leaving scope and quality matters aside. Safety culture measurement drills deeper into the organization and highlights the strengths and weaknesses in different sections. The role of safety culture measurement is emphasized the further along safety development and practices are. The importance of information, skill, and culture measurement is pivoted.

Substantiate the findings of online safety culture survey with interviews and site visits?

Key personnel interviews and site visits can be added to expand and substantiate the findings and report.

  • Ready-made questions with answer options
  • Anonymous response via QR-codes and links
  • Respondent breakdown based on background questions
  • An online survey platform provided by Kiwa
  • Available in multiple languages
  • Outcome analysis and report
  • Walk through of the report and findings
  • Conducted for key personnel at different organizational levels
  • Safety culture survey results utilized
  • Two-tier interview; clarifies safety development areas and objectives, and the importance of the role of employees
  • Verifying the findings in practice and offers the possibility to expand the report with e.g. pictures
  • Possibility for spontaneous field discussions
  • Can be executed in conjunction with staff interviews

An Effective Online Safety Culture Measurement

It is crucial to understand the current state of your safety culture to successfully manage and develop it. Conducting a safety culture measurement is an effortless way to find out your current safety state. Kiwa has extensive operating models for measurement, and the easient and most effective way is to conduct an online safety survey.An online survey allows you to reach the entire organization effortlessly, regardless of the time or place. Results are available within three weeks of distributing a survey, allowing you to swiftly develop your business.Kiwa will clarify the current state of your safety culture, strengths and weaknesses and will deliver a proposal for development measures:


• Define the questions categories
• Review the pre-made question-and-answer options and make modifications
• Launch the survey through Kiwa’s online platform


• Completely anonymous response
• Response via mobile device or computer
• Monitor and communicate the survey status and response rate


• Thorough analysis and clear report of the current safety culture status
• Strengths and weaknesses of the safety culture
• A proposal for effective development measures

Why Choose Kiwa?

Kiwa has extensive experience and advanced methods for
measuring, analyzing and developing your safety culture.


A cost effective to carry out a measurement

A coherent report with detailed result analysis

A clear survey platform that reaches everyone

A specific proposal for development measures

Anonymous response for respondent privacy

Results available 3 weeks from survey launch

A strong partner that offers continuous support

An easy solution for continuous measurement

Interested? Book an appointment or request an offer

Book an introductory appointment, where we can discuss the right way for you to measure and develop the safety culture. You can also request an offer, in which case we will contact you with more detailed information.

Lue kokemuksia turvallisuuskulttuurin mittaamisesta (Tähän tulee referenssikaruselli)